It’s no surprise then that in a short span of time, the company also became India’s largest calculator manufacturer as well. Growing from strength to strength Nevil with his family.Ī decade later, in 1985, the company started using their own in-house quartz technology and that is perhaps when the founders realised that they can do a lot more.īetween 19, Ajanta introduced another subsidiary called Orpat and launched calculators and telephones. This became a game changer for the company. With this technology, clocks no longer had to be winded. The Quartz clocks use an electric oscillator regulated by a quartz crystal to keep time. In a move that changed the fortunes of the business, Odhavji and Pravin travelled to Japan and Taiwan and brought the quartz technology to India, thus forming the business to Ajanta Quartz.
Until then, the company was focussed on making manual wall clocks. In 1975, he inducted his 19-year-old son, Pravin Patel, into the business. For the first three years, the company only saw losses and while this prompted the initial group of three partners to exit the business, Odhavji decided to stay on and make it work.
One could argue that Odhavji’s lack of business background is the reason why the company exists today. The Better India caught up with Nevil, Director Ajanta Orpat Group, who helps us understand how the business has grown over the years. Today, his grandson, Nevil Patel, runs the Rs 1,250 crore turnover Ajanta Group, which has expanded to 450 distributors and exports to 45 countries. With no prior business experience, Odhavji found himself in the company only because the three other partners wanted someone with a science background. was set up with an initial investment of Rs 1 lakh. Odhavji was a Science teacher drawing a salary of Rs 55 a month when Ajanta Transistor Clock Manufacturing Co. In 1971, an unsuspecting Odhavji Raghavji Patel, a resident of Morbi in Gujarat, was drafted as one of the partners in a company to make wall clocks.
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